Achota, "the journey", is a new philosophy of success and failure.
Our ultimate goal is to fail. If we achieve that failure, we will possess invaluable documentation and experience on what to avoid in the future.
However, should our perfect process lead to success, then we have failed in our primary objective of failing, thereby making us a failure.
In this model, the only true success is a meticulous, documented failure.
The goal is to fail, not through incompetence or neglect, but as the inevitable consequence of a perfectly executed, flawless process. If failure is the outcome, then we will have a trove of documentation and experience on what not to do again. However, if success is the outcome, then we have failed to fail. Which inevitably made us a failure